At Brand Gloss, we’re all about results. Our case studies give you a peek behind the curtain to see how we’ve helped amazing clients transform their brands. From fresh new designs to websites that turn visitors into clients, these stories show exactly what we can do.
branding photography
explore the case studies:
industry: professional makeup services
Captivating Complexions
Client Goal
Show off their growing team, highlight the unique personalities of each artist, and stay true to the Captivating Complexions vibe.
the challenge:
When Meg Bryan came to us, her makeup team was growing fast across several cities in Virginia, and she needed photos that would showcase both the expansion and the diversity of her team. With a group of talented artists, each with their own style, Meg wanted to capture everyone’s personality while keeping it all in line with the brand’s “girls girls” vibe. One big challenge? Outfit coordination. With so many different styles in the team, Meg needed help making sure everyone looked cohesive without losing their individuality.
our approach:
To nail the perfect vibe, we created a fully curated mood board to share the entire photoshoot plan with Meg and her team.
This helped everyone get on the same page, from styling to shoot concepts, ensuring the final images would have that perfect mix of professional and fun. We paid special attention to celebrating diversity—especially skin tones—making sure our editing stayed true to the natural beauty of each team member.
The goal was to capture their energy as a group while keeping it true to the Captivating Complexions brand: bold, beautiful, and full of personality.
the outcome:
The final photos were a huge hit! They were used to update the website, refresh all the team members' Instagram accounts, and even to announce the exciting news of their expansion into new spaces. The shoot gave Captivating Complexions a fresh, cohesive visual identity that truly reflects their diverse team and fun-loving approach to makeup artistry.
industry: real estate
Tina Morris Real Estate
Client Goal
High-quality branding photography for their website, social media, and email campaigns to reflect their growing business, showcasing their professionalism while maintaining a friendly and approachable image.
the challenge:
Tina and her team were looking for real estate branding photos that would showcase their strong, professional image while also emphasizing their friendly, family-oriented approach. Striking the right balance between being approachable and serious about their work was key. They needed a versatile set of images that captured the warmth and professionalism of their team while reinforcing their trustworthiness in the real estate market.
our approach:
At Brand Gloss, we understood how crucial these branding photos were for Tina Morris Real Estate’s success, so we planned the shoot meticulously to ensure every detail was perfectly executed.
We started by focusing on individual headshots for each team member, making sure to highlight their personalities and professionalism through powerful, relatable portraits. To ensure consistency and cohesion, we even provided wardrobe inspiration to the entire team ahead of the shoot.
Their team secured a model home for the photoshoot, which provided the perfect setting to showcase the team’s expertise and deep ties within the Richmond, Virginia real estate market. This setting not only emphasized their professionalism but also highlighted their ability to connect clients with the best properties.
Throughout the process, we took care of all the planning and logistics, from location scouting to ensuring the team felt comfortable and confident during the photoshoot. Our goal was to handle everything, allowing Tina and her team to focus on what they do best—helping clients buy and sell homes.
the outcome:
The branding photography session was a tremendous success. Tina Morris Real Estate now has a robust collection of high-quality images to use across their website, social media, and email marketing efforts. The images capture the essence of their brand—approachable yet professional, warm yet skilled in their real estate services. These new images have elevated their brand and are helping them stand out in the competitive Richmond, Virginia real estate market.
Thanks to our strategic approach to branding photography and the careful planning of every detail, Tina Morris Real Estate now has a visual identity that accurately reflects their team’s values and dedication. The images we created have already enhanced their client engagement and are playing a significant role in attracting new leads, helping them grow their business in Richmond, Virginia.
With their new, polished look, Tina and her team are more ready than ever to serve clients and expand their reach in the real estate industry.