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At Brand Gloss, we’re all about results. Our case studies give you a peek behind the curtain to see how we’ve helped amazing clients transform their brands. From fresh new designs to websites that turn visitors into clients, these stories show exactly what we can do.
industry: beauty and esthetics
Esthetics by Kaya
Client Goal
Build a professional online presence that reflects luxury and elevates the client experience.
the challenge:
Kaya knew her business was ready to level up, but her online presence didn’t reflect the high-end experience she offered. She was still using a Vagaro booking link for scheduling, manually sending it to clients who reached out. Her previous logo, a free one from Vagaro, didn’t match the professional, luxury vibe she envisioned. Kaya wanted a website and branding that felt like a vintage perfume—elegant, timeless, and sophisticated—something that would immediately attract the right clientele.
our approach:
We created a comprehensive design bundle for Kaya, which included brand design, a 5-page website, and a two-hour branding photography session.
The first step was finalizing her brand design, where we captured her vision of luxury with a logo and color palette that spoke to her desired vintage feel. Once her brand design was locked in, we got to work on planning the photoshoot. We sent Kaya a fully curated mood board, shot list, and even outfit links, offering her suggestions for her models’ looks and making sure everything aligned with the new brand identity.
We also provided location options for the photoshoot, with the goal of shooting outside her suite to add variety. The final location choice was a beautiful setting that we transformed into the perfect backdrop for Kaya’s “mock” lash suite, bringing the branding to life in a way that felt authentic and aspirational.
For the website, we made sure everything flowed seamlessly. From service pages to an FAQ section, and of course, a streamlined booking button—Kaya’s new site was designed to not only showcase her services but also to make it easy for her clients to book online.
the outcome:
Kaya’s business now feels complete and professional. Her updated website perfectly reflects the luxury experience she wanted to offer, and her new Instagram assets tie everything together. With the photoshoot adding a real-life dimension to her brand, Kaya can now offer a seamless, elevated client experience from first touchpoint to booking. Her brand is now cohesive, polished, and ready to attract a high-end clientele.
industry: beauty
eudora salon
Client Goal
Taylor needed a complete rebrand for Eudora Salon, located just outside Richmond, Virginia, to position her salon as a place of relaxation, inclusivity, and transformation. Her goal was to resonate with clients who prioritize self-care while creating a visual identity to attract her ideal clientele.
the challenge:
As a hairstylist launching a new salon in Midlothian, Virginia, Taylor faced the challenge of creating a cohesive brand and capturing professional visuals to advertise her services effectively. She wanted branding photography to showcase her salon’s inviting atmosphere and brand design to establish a unique and recognizable identity in the competitive Richmond area salon market.
our approach:
To meet Taylor’s needs, we crafted a cohesive branding package that included both brand design and branding photography, which she bundled to receive a 10% discount.
- Brand Design: We worked with Taylor to create a custom brand identity for Eudora Salon that reflects its welcoming and transformative vibe. This included a modern logo, cohesive fonts, and a calming color palette designed to appeal to Midlothian and Richmond clients.
- Mood Board Creation: We provided guidance on wardrobe and photo setups to ensure her vision was clearly represented, helping her prepare props and showcase key salon products.
- Branding Photography: Once her rebrand was finalized, we photographed her stunning new salon, capturing its serene atmosphere and transformative services.
- iPhone Video Bank: Taylor added an iPhone video package to her bundle, enabling her to build a content library for social media, perfect for reels and TikToks to reach more hairstyling clients in the Richmond, Virginia, area.
the outcome:
Taylor launched Eudora Salon with a polished brand identity and a gallery of professional images that truly capture her vision. Her branding now aligns perfectly with her salon’s mission to prioritize self-care, attracting her target audience in both Midlothian and Richmond. The iPhone video content has provided her with the tools to increase visibility and engage with her audience on Instagram and TikTok, helping her establish a strong online presence as a hairstylist in Virginia.