explore the case studies:
instagram management
At Brand Gloss, we’re all about results. Our case studies give you a peek behind the curtain to see how we’ve helped amazing clients transform their brands. From fresh new designs to websites that turn visitors into clients, these stories show exactly what we can do.
industry: hair salon and beauty services
Prism Hair Salon
Client Goal
Build a strong, cohesive Instagram presence to attract more clients and drive online bookings, without the time commitment.
the challenge:
Brittany, the owner of Prism Hair Salon, came to us because her Instagram had become a place for random graphics and sporadic posts—she just didn’t have the time to focus on it while managing multiple salon locations. She knew her Instagram needed a transformation, but between running the business and leading a team, she couldn’t dedicate the hours needed to grow her brand on social media.
our approach:
We stepped in with our Full-Service Instagram Management, completely transforming Prism Hair Salon’s Instagram presence.
Our strategy included professional, eye-catching graphics, fully planned content days, and a cohesive approach to posts and Instagram Reels. We scheduled multiple content days at both of their salon locations and in our private downtown Richmond photo studio to capture custom visuals for the brand. This way, we could create high-quality content that reflected Prism’s personality and engaged their audience. The result was consistent, well-curated posts that drove action—whether it was to book an appointment, check out products, or simply engage with the brand.
We also strategically linked the Instagram content to Prism's online booking system and product pages, driving more clicks and increasing brand visibility. With our managed content and expert strategy, Prism was able to see massive growth in a short period.
the outcome:
In under 6 months, we helped Prism Hair Salon achieve impressive results:
- Impressions increased by 214%
- Website clicks went up by 103%
- Average reach per day grew by 158%
Not only did Brittany’s team see an increase in online interactions, but the salon also gained new clients through a more professional and engaging Instagram presence. The full-service approach allowed Brittany to focus on running her business while we handled the Instagram strategy and execution, resulting in more booked appointments and better brand engagement overall.
industry: real estate
cary cordova
Client Goal
Cary wanted her Instagram to be a polished yet approachable space that balanced her real estate business content with personal moments. She aimed for a cohesive and aesthetic feed that could elevate her brand without feeling overly corporate or cluttered.
the challenge:
Cary needed to transform her Instagram into a visually consistent and engaging platform. Without an official brand kit, she sought help in selecting colors, fonts, and templates that would align with her personality and goals while enhancing her content.
our approach:
Through our Instagram VIP Week, we worked closely with Cary to craft a custom plan that elevated her Instagram presence and made it a powerful business tool:
- Custom Strategy Development: We created a tailored Instagram strategy to help Cary showcase her real estate expertise while weaving in personal, relatable content.
- Visual Consistency: Since Cary didn’t have a formal brand kit, we helped her select complementary colors and fonts to create a cohesive look across her Instagram graphics and reel covers.
- Professional Content Creation:
- Delivered 150+ professional images to use across Instagram, emails, and marketing materials.
- Provided a video bank of 50+ authentic b-roll clips for reels and TikToks. Supplied 30 post ideas and 15 reel concepts to inspire ongoing content creation.
- Designed 25 custom templates (20 static and 5 carousel) and 10 reel cover templates to streamline her posting process.
- Created 3 pre-made, ready-to-post reels so she could start strong right away. - Collaborative Support: We started with an in-depth intro call to understand Cary’s goals and provided post-delivery guidance to ensure her confidence in using the materials.
the outcome:
Thanks to our Instagram management for realtors and content creation services in Richmond, Virginia, Cary’s Instagram is now a polished and engaging reflection of her personal brand:
- Her feed is visually cohesive, combining professional photography, curated templates, and branded reel covers.
- She has a reliable strategy and pre-planned content ideas to connect with her audience authentically.
- Cary’s Instagram has become a welcoming, professional space that highlights her real estate expertise while still sharing personal stories, fostering trust with her followers.