As the digital age continues to thrive and change, the importance of having a strong online presence is more pivotal than ever. In this context, professional photographs and unique branding photography sessions have become crucial tools for marketing, branding, and communicating the message of a strong brand. A great branding session not only captures the essence of what you do as a business owner, but it also draws your audience in and keeps them engaged (which is especially important if you want these photographs to convert into paying clients).
Our client, Kirsten, is the owner of a permanent jewelry business based in Virginia Beach. She contacted Brand Gloss for help with setting up her social media for success and relaying her brand message through branding photography. The photoshoot was used to help her create a library of images for her website and Instagram posts.
We staged the shoot at our Brand Gloss Photo Studio, Contrast, in Richmond, which was a perfect match for the branding aesthetic that the Kirsten was aiming for. Our photo studio has a clean look that allowed us to focus on the jewelry and the models we had for the shoot. The models were styled to showcase the jewelry in a natural setting, and we shot multiple poses to give the client options to choose from.
Since we were working with a product-based business, we also took product shots of the jewelry from different angles and settings. Brand Gloss specializes in images that captures the essence of a brand. Whether that be their process, client experience, or personality. We wanted to showcase how Kirsten serves her client. She welcomes each client at her pop-ups and private events, talks through the different chains and charms she offers, and adjusts the chains to be the perfect size for the client whether they choose a bracelet, necklace, or anklet. She has a range of pricing dependent on the chain itself.
Here’s the cool part. Since Kirsten also purchased one of our Instagram packages, we were able to make sure that her images aligned with her social media goals for the next three months. She’s able to educate her audience on the importance of shopping small, the different jewelry she offers, and showcase the beautiful face behind the brand! We are working on posting more photos of Kirsten on her Instagram so people know who they are working with before they inquire for an event or even search for her at a pop-up!
Check out Kirsten of Dainty & Dazzled and snag a permanent bracelet from her at her next pop-up!
Click here to inquire about your next branding session either at our photo studio in Richmond, Virginia or anywhere you want us to travel to!