As 2024 comes to a close, we’re excited to highlight one of our amazing Richmond hairstylist clients and showcase the incredible Instagram transformation we’ve helped her achieve over the past year. Through hard work, dedication, and a strategic approach to Instagram content creation, we’ve taken Rebecca’s Instagram from 3 weeks booked out to over 3 months, all while targeting her ideal clientele in the greater Richmond area. Most importantly, we’ve given her the freedom to take time off and enjoy quality moments with her family. Here’s how we made it happen with our Instagram management services for hairstylists in the Richmond, Virginia area.
A Fresh Start: Redesigning Rebecca’s Visual Brand
At the start of this journey, Rebecca knew it was time for a change. Her goal was to revamp her online presence, so we began with a fresh visual brand kit. We created a new logo, refined her brand colors, and updated her fonts to give her business a more modern and cohesive look. With her visual identity in place, we moved on to elevating her Instagram presence to match the new brand aesthetic.
Strategic Content Creation: Growing Rebecca’s Reach
From the beginning, our goal was to make Rebecca’s Instagram stand out and attract her ideal clients. We planned everything—from location scouting for content days to crafting the perfect captions and scheduling posts. With a clear strategy in place, we worked closely with Rebecca, who provided us with monthly content requests to ensure we stayed aligned with her vision. Here’s what we achieved this year:
- 30% increase in followers
- 140% growth in average reach per day
- 872% increase in impressions
- Targeting the greater Richmond area, we successfully built a local community of engaged followers.
Rebecca’s schedule is now consistently booked months in advance, and she has the freedom to take time off, spend quality moments with her family, and even pursue her dream of booth renting at a new salon, where she now controls her own schedule. It’s safe to say that “freedom” was the word of the year for this hairstylist based out of Short Pump, Virginia!
Richmond, VA Instagram Management Transformation: From Vision to Reality
Here are some graphics we have custom designed for her full service Instagram management along with the images we have taken at Alanakai Salon in Short Pump and at our downtown Richmond, VA photo studio. All of our clients have free access to use our photo studio for content creation.
The Big Picture: More Than Just Instagram Growth
- Rebecca’s Instagram transformation has allowed her to create the life she wants—more time for family and the flexibility to run her business on her terms.
- Her Instagram now attracts her ideal clients, creating a community of loyal followers who trust her work.
- With a fresh visual identity and a clear content strategy, she’s seen exponential growth across the board.
Ready to Transform Your Instagram?
If you’re a hairstylist in Richmond, Virginia, looking to grow your Instagram presence and free up more time to enjoy life outside of work, inquire today to learn more about our Instagram management packages. Let’s work together to elevate your brand and take your business to new heights!
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