At Brand Gloss, we help women-owned service businesses bring their vision to life with thoughtful design, photography, and social media strategy. Our goal is to create a brand that feels authentic, looks beautiful, and connects with your audience. Ready to build something amazing together?

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Dec 9, 2024

Branding Sessions

A Week to Success: How We Transformed a Hairstylist’s Small Business

We recently had the pleasure of working with Taylor, a talented hairstylist and former client, during her Instagram VIP Week. As an independent stylist specializing in curly hair and extensions in Richmond, Virginia, Taylor was preparing to open her new salon space, Eudora, and knew she needed a strategic boost for her Instagram marketing. She took full advantage of our Instagram VIP Week service during its Beta launch, and the results were transformational.

If you’re a woman-owned, service-based business in Richmond, VA, and are looking to streamline your content creation while improving your Instagram Strategy, our Instagram VIP Week could be the solution to elevate your brand and boost your Instagram presence.

Taylor trusted us to deliver exceptional content. We had worked together before, providing in-depth branding photography and instagram templates, and she knew our VIP Week was the perfect opportunity to keep leveling her up.

Instagram VIP Week: The One-Week Content Overhaul

Our Instagram VIP Week is a comprehensive service designed for busy entrepreneurs in Richmond, Virginia (or anyone who is willing to travel!) who need high-quality social media content—fast. In just one week, we create everything you need to enhance your Instagram and maintain a cohesive brand for months. No more spending hours planning or editing content; we do it all for you.

This service includes:

  • A professional photo gallery from a 2-hour branding photoshoot in our Richmond, VA photo studio or on location.
  • iPhone video bank and 3 pre-edited reels.
  • A personalized Instagram strategy and account audit.
  • 35 custom Canva templates.
  • 45 unique reel and post ideas.
  • Full content planning tailored to your business
  • Professional hair and makeup for one person.

To top it all off, we schedule a follow-up meeting after content delivery and provide support for the following week to ensure you’re fully equipped to use your new content to grow your brand.

Here are some mood-boards we developed to start planning Taylor’s VIP week.

Behind the Scenes: The Shoot

For Taylor’s Instagram VIP Week, we held her branding shoot in our Richmond, VA photo studio. She brought along plenty of props, which really brought unique personality to the shoot and helped capture her brand’s different vibe. Taylor also brought several models with different hair textures to showcase her specialty, curly hair extensions, creating a more diverse and inclusive portfolio.

We worked closely with Taylor to develop a vision for her RVA brand photoshoot. This included creating a detailed mood board, shot list, and curated outfit suggestions. We even provided Amazon links for outfits and props to make sure every detail matched the look and feel of her rebrand. All she had to do was show up—our team took care of everything from posing guidance to setting up each scene.

How It Helped Taylor and Her Business

The high-quality photos and videos we created for Taylor help build trust with her audience while keeping her Richmond VA-based business top of mind. For woman-owned businesses like hers, personal branding and authentic client relationships are key to success.

Our RVA content creation service (our Instagram VIP week) provided Taylor with a comprehensive library of photos, videos, and an actionable Instagram strategy that helps her stay consistent with her posting. This not only boosts engagement but also attracts new clients by showcasing her unique skills and services in the Richmond, Virginia and Midlothian, Virginia area where she is based.

With her Instagram VIP Week, Taylor now has the tools she needs to launch her brand new salon brand, “Eudora,” without the stress of creating content. We focused on providing her with a blend of launch-specific and evergreen content, ensuring her Instagram stays fresh and on-brand moving forward.

Closing Thoughts:

Taylor’s Instagram VIP Week left her ready for her rebrand, armed with an entirely new Instagram strategy, fresh content ideas, and high-quality visuals that align perfectly with her Richmond VA business. Now, she can focus on growing her brand without worrying about constantly creating instagram content.

If you’re a Richmond-based woman-owned business and want to see how Instagram VIP Week can transform your Instagram presence, book an inquiry call with Chelsea! Let us help you create scroll-stopping content that’s sure to grow your brand.

Not quite what you’re looking for?

Explore our full range of services, including Instagram management, branding photography, web design, and videography—everything you need to make your business shine in Richmond, Virginia.

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